Brand & Packaging
There is never a second chance to make a first impression…
Brand & Packaging is critical to a successful launch, even if you have the best product in the world but how can you communicate this. Branding is crucial to tell your products story and communicate its values at a glance.
Many start-up companies ask us to help them not only design their products but to design their brand as well. We offer a complete branding service for products, ranges or companies.
So, how do we go about building your brand? We recommend that designing your brand is started as early in the product design as possible. This means that the whole design process is integrated and we are all clear on the key messages and benefits.
We work alongside trusted partners to build your brand identity and messages whilst we perfect your product design.
Good product packaging fulfils 3 main functions
It holds and protects the product by keeping it in perfect condition until the buyer opens it.
Secondly, it must communicate the brand and show off the product. This is done through appealing, informative graphics, well-written copy, and a clever choice of materials, colours and textures.
Finally, it should be developed to have a minimum effect on the environment. Either by utilising low manufacturing resources, it’s so useful that it can be upcycled by customers, or it is recyclable and can be disposed of harmlessly. Reduce, Re-use, Recycle.
Providing good quality services and products are a given…
So how do you stand out from competitors offering similar things?
An extremely powerful way to stand above the rest and ensure you have an engaging audience, is to create an appealing and diverse brand. Branding is not simply about creating a sexy eye catching logo. You need to understand and define your position, your vision, values, and possibly most importantly your personality.
Your message needs to be designed into everything that passes your customers eyes; your product, your graphics and of course, your pretty logo (i.e brand & packaging).
Make sure you stand out!
Too many companies have boring, run-of-the-mill brands. When everyone else looks the same, a clever, meaningful brand & packaging will shout from the shelves.
Consumers need to fall in love with your brand
A customer magnet is great branding! There will always be an attraction to honesty, dependability and personality.
Strive for power and clarity
A meaningful brand for your company or product with sharp clarity will always make it easier for you to communicate your message and identity to your customers.