Ecocamel, a premium water saving shower head OEM approached Papa Bravo to create, develop and realise a high end multi pattern shower head to compliment their existing aeration range. The many consideration of the brief was to have 3 selectable patterns and to minimise tooling investment whilst having the ability to integrate with their existing handle. Another consideration was for the 3 settings to have very distinct differences and shower feel that could also help with the varying pressures available (particularly as a low pressure solution) The last, but not least consideration was NOT to compromise the aerations (the drawing in of air to increase pressure whilst maintaining shower experience and reducing water usage).
In order to develop against the outlined brief, we took on extensive knowledge transfer to fully understand the ethos of both Ecocamel as a company as well as their products and the message that was being sent. With in depth technological investigation being key to understand what and how aeration (Venturi effect) worked not only in principle but under shower/spa specific applications. Then following market/competitor research, the foundations were set to begin ‘Real world’ concepts generation. As with many of our products they don’t typically following the text book process and we devised a product specific game plan concentrating especially on the unknown and long lead-time technical challenges and run these in parallel to form, styling, ergonomics and user interaction.
Following a few months of soggy feet and driving our partners wild with continuous shower prototypes to test and critique our multi pattern we and our client where ready to release to production. we have a very simple discipline when designing a product, and that is ‘design for manufacturer right from the start’, this prevents drastic changes and re-design and allows the product to flow seamlessly into tool manufacture and production thereafter. The multi pattern was no exception to this rule, with the tool manufacture commencing a week after design release and first tool trials 30 days thereafter.
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