The client, a successful electrosurgical equipment manufacturer, approached us with an opportunity to spruce up an aging laparoscopic device. It suffered from limited mechanics, poor ergonomics and the lack of a modern aesthetic required to compete successfully in an aggressive, standards driven sector where patient health is paramount.
Internal and external critiques of the current device coupled with in-depth competitor analysis allowed our engineers to isolate key focus areas: improved movement with better look and feel through better materials = better design.
Armed with this and drawing upon in-house medical industry experience, we explored the paths less travelled before the eventual filtering and development of a single chosen solution.
Through engagement with the clients’ engineering team and associated surgical liaisons, an optimum aesthetic and ergonomic offering was established: uncomfortable, ugly stainless steel handles were out! Modern form, 2 shot polymer hand piece mouldings in medical grade materials coloured matched appropriately to the sector were in!
Orbit, as we saw it, was a word that encapsulated the additional freedom offered by the new device.
Not only an increase in mechanical movement and new technology function but sustained comfort during procedures, all the while conforming to medical device directives, stringent industry, and client standards and still offering a significant visual upgrade over the previous design.
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